Addin Suraiya Nadja Binte Ismail is the Senior Executive of Community Funds Outreach at Muis. She develops and implements communication strategies aimed at enhancing the visibility and understanding of community funds.
"This exposed me to the good work of local non-profits, and I was inspired by the community advocates that I met. It sparked my desire to reconnect and serve within my own community, something closer to my heart."
Addin’s role involves developing communication strategies to increase awareness of community funds like Zakat and Wakaf. Addin’s work is hands-on and strategic, ensuring Muis reaches its fundraising goals while deepening the community’s understanding of these vital funds.
"Knowing that our community funds outreach efforts make a difference is incredibly fulfilling. Zakat is disbursed to families and individuals in need or in support of essential socio-religious programmes for the community."
Nur Aini Binte Hamid serves as the Head of Stakeholder Engagement at Muis. She manages the Halal public education campaigns and oversees content and communication strategies for HalalSG and engages with various stakeholders to foster positive relationships and collaboration opportunities.
Nur Aini’s journey to Muis was driven by a different need the search for fulfillment. Having spent close to seven years working in the private sector, she found her work lacking the human engagement she longed for. “I wanted to engage with people rather than work with chemicals and equipment,” she explained. Armed with a background in Food Technology, she applied for a role in Halal Certification, confident her expertise and passion for people would allow her to make a real difference. For Nur Aini, her work at Muis centers around Halal public education. As the Head of Stakeholder Engagement, she is responsible for managing HalalSG’s social media presence and leading public education campaigns. “Education is key to enlightenment!” she enthused. “I oversee our social media strategy and content, making sure that we’re engaging with the community in a meaningful way.” She also works closely with various stakeholders, fostering relationships and exploring collaboration opportunities that further strengthen the Muis Halal Certification regime. “It’s a role that allows me to connect with people while ensuring that we uphold the highest standards in Halal certification,” she added.
Nur Aini echoes this sense of fulfillment. Reflecting on her role in Muis Halal Development: “We started as a small team handling various tasks, but we’ve grown to meet the industry’s evolving needs while upholding the community’s trust.” Being part of that journey is a source of pride for her, as she continues to work towards greater public understanding and engagement with Halal practices.
Yacob Bin Ahmad is the District Superintendent of Mosques for District North at Muis. He leads the District North Office in supporting mosque leaders and staff, addressing religious needs, managing crises, and providing training and development.
Yacob, was transitioning from a 31-year military career when he found his next calling at Muis. “After retiring, I sought a new calling that would provide purpose and meaning for the next phase of my life.” Yacob recounted. Muis provided him with that opportunity, particularly within the mosque sector, where he now serves as District Superintendent overseeing 16 mosques in District North.
As District Superintendent, Yacob’s role is multifaceted, with a focus on mosque leadership and community service. “There is no typical day when it comes to serving the mosques and community,” he said with a smile. “I oversee 16 mosques in District North, ensuring they provide the services needed by their congregants and the broader community.” His responsibilities include aligning mosque leaders with their tasks and shared mission, building capabilities, offering guidance, and overseeing the implementation of programme, services, and initiatives. From management meetings to consultations and staff development, Yacob’s work is all about ensuring the mosques fulfill their essential role within the community. Yacob stressed the importance of having a strong sense of purpose, especially in a role that transcends personal interests. “What we do at Muis shapes the present and future of our community and country,” he shared. He also highlights the value of servant leadership: “A servant-leader not only builds strong teams and inspires others but also leaves a lasting impact on the organisation,” he mused. “These qualities, will equip you to overcome the challenges that a public service officer will definitely encounter and contribute meaningfully to Muis and the public service.”